Tredfi – A High-Performance Tyre Business Website Built to Drive Conversions

Client Overview

Tredfi is an international automobile businessman specializing in wholesale tyre distribution across multiple regions. The company offers a wide range of premium branded tyres and serves clients with bulk requirements. Their key audience includes wholesalers and B2B buyers looking for trusted suppliers and high-quality inventory.

The Challenge

Tredfi’s previous website lacked a clear structure and was not generating the leads they expected. Users found the site difficult to navigate, and it failed to present their offerings in a compelling or user-friendly way. The company approached us to completely revamp their site to solve three main problems:

  • Unclear design and poor UX
  • Low client engagement and inquiries
  • Outdated mobile responsiveness

Project Goals

  • Redesign the site with a user-friendly layout
  • Improve user experience across all devices
  • Optimize the site for speed and SEO
  • Boost client inquiries and generate qualified leads
  • Create a professional and credible brand presence
  • Our Approach

    1. Research & Strategy

    We began with a deep dive into the target market and competitor websites to identify design gaps and opportunities. We crafted a layout structure focusing on clarity, fast access to tyre categories, and strong CTAs for lead generation.

    2. Design Process

    Using Figma, we created a clean, modern interface that reflects the premium nature of Tredfi’s brand. Visual hierarchy and intuitive navigation were prioritized to lead users directly to product interest and inquiry points.

    3. Development Phase

    The site was built on Webflow, leveraging its CMS for easy content management. Pages were optimized for responsiveness, SEO metadata was embedded, and performance-boosting techniques were implemented.

    4. Testing & Launch

    Before launch, the website was tested across multiple browsers and devices to ensure seamless performance. Accessibility, mobile responsiveness, and load time were verified and improved.

    5. Key Standouts

    We also handled branding and logo design, delivering a fresh visual identity for Tredfi. The custom CMS lets the client update product info easily without touching the code.

    Results

  • 60% increase in website inquiries within 1st week
  • Page load time reduced by 1.8 seconds
  • Fully responsive mobile experience across all devices
  • Significantly improved bounce rate and session time
  • Clear product categories led to easier navigation for B2B buyers
  • Tech Stack Used

  • Figma – UI/UX Design
  • Webflow – Website Development & CMS
  • SEO Tools – On-page SEO & meta setup
  • Google Analytics – Performance tracking
  • Custom CMS – Easy updates for product content
  • Branding & Logo Design
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